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Healthcare Providers: Humanizing Telemedicine
Project Type
Healthcare
Date
April 2023
Location
New Delhi
Role
Blog Master
Project type
Blogs on “telemedicine benefits” ranked poorly and felt clinical.
Industry: Healthcare
Client: Delhi Multi-Specialty Hospital
Inspiration: Post-pandemic, telemedicine became a lifeline—but patients still feared impersonal care. We aimed to showcase their doctors’ empathy while simplifying medical jargon.
Project Overview:
Challenge: Blogs on “telemedicine benefits” ranked poorly and felt clinical.
Vision: Position telemedicine as compassionate, convenient care—not just tech.
How We Created It:
Shadowed doctors during virtual consultations to capture patient stories (with consent).
Wrote “A Day in the Life” blogs featuring their pediatrician’s remote care journey.
Optimized for voice search with Q&A sections (“How to prepare for a teleconsultation?”).
Added patient testimonials and step-by-step recovery guides (e.g., post-cardiac surgery).
Results:
🏥 #3 ranking for “best telemedicine apps Delhi.”
❤️ 90% positive feedback on blog’s “human touch.”
⏳ 2.5x longer session duration than industry average.
SEO Keywords: Telemedicine apps Delhi, post-surgery care, patient-centric healthcare.
