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Textile Manufacturers: Threading Sustainability into Stories
Project Type
Article Writing
Date
May 2024
Location
Coimbatore
Role
Blog Master
Project type
Lost in generic “organic cotton” searches; needed niche authority.
Industry: Sustainable Fashion
Client: Coimbatore Organic Cotton Supplier
Inspiration: Amid fast fashion’s environmental toll, our client dreamed of becoming India’s voice for circular textiles. We aimed to turn their eco-efforts into a narrative that resonates with conscious brands globally.
Project Overview:
Challenge: Their blogs on “organic cotton” drowned in generic competition.
Vision: Showcase their zero-waste dyeing process as a blueprint for sustainable fashion.
How We Created It:
Spent a week at their facility, documenting the dyeing process—from recycled water systems to plant-based pigments.
Wove a 2,500-word story around “The Art of Slow Fashion,” featuring artisans and eco-designers.
Designed clickable infographics showing how 1kg of cotton saves 10,000 liters of water vs. fast fashion.
Partnered with a local illustrator to create a “Farm-to-Fabric” visual timeline.
Results:
🧵 10k+ monthly visitors (70% from EU/US).
🌱 Shortlisted by H&M’s sustainability team for a supplier partnership.
📰 Featured in Vogue India, doubling their social media followers.
SEO Keywords: Zero-waste dyeing, GOTS-certified cotton, sustainable textile trends.
