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Fintech Startups: Demystifying Blockchain for SMEs
Project Type
Blog Writing
Date
April 2023
Location
Bengaluru
Role
Blog Master
Project type
Turn complex tech into relatable stories of growth and savings.
Industry: Financial Technology
Client: Bangalore Blockchain Payment Platform
Inspiration: SMEs often view blockchain as a buzzword, not a tool. We wanted to humanize their tech, showing how it solves real pain points like cross-border fees and payment delays.
Project Overview:
Challenge: Their blogs on “blockchain for SMEs” felt robotic and keyword-stuffed.
Vision: Turn complex tech into relatable stories of growth and savings.
How We Created It:
Interviewed 12 SME clients, including a Mumbai spice exporter who saved 30% on EU transaction fees.
Built a 3-part series:
“Blockchain 101: Why Your Export Business Needs It.”
“How a Kochi Seafood Seller Slashed Payment Delays.”
“5 Myths About Blockchain—Busted.”
Added calculator widgets (“See how much you’ll save”) and animated explainer videos.
Results:
💸 4x organic traffic in 3 months.
🔗 25+ backlinks from fintech giants like Razorpay and CoinSwitch.
📞 200+ demo requests from SMEs in 6 months.
SEO Keywords: Blockchain for SMEs, cross-border payment solutions, fintech content marketing.
